Confessions of a New CMO – The Importance of Goals and Time Management

Confessions of a New CMO The Importance of Goals and Time Management Perhaps it’s cliche to begin the year with New Year’s Resolutions. But there’s a strategic importance in forming and completing goals. And the start of a brand new year is always a good time to think ahead about the coming challenges. When I …

A manifesto on what it takes to do the chief marketing officer’s job well today and tomorrow

It was 10 years ago this month that I launched a media brand (what was CMO Australia) telling the stories of local and global chief marketing officers from every walk of life. And every year, as I worked to highlight Australia’s most innovative and effective marketing leaders through the former CMO50 program, I gained a …

Why You Should Hire a CTO Before Engaging with a Remote IT Team

I’ve overseen many software development projects throughout my career, and what I observed time and time again is that projects that didn’t have a senior tech executive on the client’s side were more likely to have problems. This is why we always recommend our clients hire a chief technology officer (CTO) before they start working …

A CEO and CTO’s Guide to Effective Management

Why are metrics in technology teams sparking conversations lately? Because every CEO and CTO knows that understanding the results gained from the investment in Technology and R&D is critical to success, especially in today’s economic climate. The numbers can be a game changer, but it’s not just about the numbers; it’s about the story behind …

The Intricate Dance of Corporate Leadership: Unraveling the Roles of CEO, COO, CFO, and CTO

In the grand ballet of corporate governance, the roles of CEO, COO, CFO, and CTO are akin to principal dancers, each executing their unique choreography, yet moving in harmony to create a cohesive performance. This article aims to elucidate the distinct responsibilities and contributions of these pivotal roles, while also exploring the art of storytelling …

The Evolving Role of the Modern CTO: Navigating A Rapidly Changing Technology Based Landscape

In today’s rapidly changing technological landscape, the role of the Chief Technology Officer (CTO) has undergone a significant transformation. Traditionally, the CTO was responsible for overseeing technical aspects within an organization. However, in the modern digital era, the CTO has evolved into a strategic leader who plays a crucial role in helping businesses achieve extraordinary …

The Evolving Role of the CTO

Throughout my nearly 50-year career, I’ve held the position of chief technology officer for 15 of those years, spanning several companies. Throughout this time, I’ve seen the role of CTOs evolve in response to rapidly accelerating technological innovation and the shifting imperatives of companies and their stakeholders. One of my biggest takeaways from my time …

Why the CFO Has the Hardest Job on Your Leadership Team

The role of the Chief Financial Officer (CFO) in businesses has been expanding and evolving rapidly. A recent report by SAP Concur tackles the emerging theme of CFOs taking increasing responsibility for managing uncertainty in their organizations. SAP Concur surveyed 220 chief financial officers and senior finance leaders for its latest CFO Insights report. The …

The Importance of Strategic Decision-Making for CFOs

As the financial landscape becomes increasingly complex, the Chief Financial Officer (CFO) role has become one of the most critical positions within a company. Today’s CFOs must think strategically and make well-informed decisions supporting their company’s long-term growth and sustainability. Strategic decision-making is crucial for CFOs as they navigate an ever-changing business environment, and their …

The CFO Role

New Role of the CFO The traditional role of CFO is going beyond reporting. CFOs are now responsible for more departments (such as IT and procurement for example), digital transformations and ESG (environmental, social, and corporate governance). With the expansion of the CFO position investors are having to be more aware that resources and talents …