Due to the sheer volume of users and potential reach, Facebook has become the largest online advertiser behind Google’s parent company, Alphabet. And they aren’t alone. Big business adoption of social media as a viable marketing channel has given brands unprecedented access to consumers and these platforms are responding. Social media giants like Facebook, Instagram, …
Continue reading “5 Benefits of Social Media for Your Small Business”
I have had the same mobile (cell phone) company in the UK for around 25 years. However, I am about to leave them—and they don’t know it. With my imminent departure on the horizon, I wondered how do organizations avoid customer defection? It turns out that customers usually indicate they are going to leave, and …
The industrial revolution was a revelation for many countries whose economies were able to advance at speeds not seen before. An unfortunate side effect of this was that the disparity between growth in the developed world and growth in the developing world, started to polarize exponentially at the same time and ultimately wealth and technical …
Continue reading “Fintech and the power of Financial Inclusion in the developing world.”
In last few years, Artificial Intelligence has made the transition from a research topic to the early stages of enterprise adoption. From voice-powered personal assistants like Siri and Alexa, a robot that defeats a world-renowned player, to a car that can parallel park itself, there are several examples of artificial intelligence in use today. But in several industries, much of …
Since the international community became acutely aware of the need for urgent action to limit global warming, and 195 countries signed up to the Paris Agreement in 2016, the world has embarked on a process of transition towards low-carbon energy. Switching from a high-energy-consuming economic system to a less energy-intensive, more sustainable model will require a balancing …
Customer experience has surpassed omni-channel as the buzzword most mentioned in the retail industry. It’s valid as there is no denying customer experience is King. Doug Stephens, The Retail Prophet shared at a recent conference that the Return on Experience can add as much as $244 million of incremental revenue for a big box retailer. Forrester research shows that companies …
The sixth principle of the Manifesto for Agile Software Development is “The most efficient and effective method of conveying information to and within a development team is face-to-face conversation“. We have all experienced situations in which our not seeing the person we were speaking with resulted in a misinterpretation of what was being said. When …
It’s the 4th Industrial Revolution. Artificial Intelligence and Machine Learning are here. With information overload today, even living in the moment is getting difficult. Less than a decade ago, we were surprised when brands reached us on bulk-messaging services offering us products that we had recently shopped for. Now, most of us don’t bat an …
Continue reading “Digital! Enabling us or influencing us: How human are our influencers?”
At four recent VR conferences and events there was a palpable sense that despite new home VR devices getting the majority of marketing and media attention this year, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), VRLA (May 4th and 5th), the …
The trend is clear: solar installations, based on existing silicon photovoltaic (PV) technology, should expand their market penetration over the next decade. But beyond then, their growth could hit a ceiling. This is the premise of Georgetown Professor Varun Sivaram’s book, Taming the Sun: Innovations to Harness Solar Energy and Power to the Planet. He warns of …
The enterprise tech world is evolving with newer ambitions. While the wings of innovation are spreading to newer skies, the technologists are finding it hard to play catch-up and are making sure they are in tune with the technology juggernaut. theleadersoutlook aims to bridge this very gap that exists between the tech-savvy where he rests, in the very heart of it. Awakening a keen insight in you to move along the flow, theleadersoutlook works to make the entrepreneurs, versatile to the sturdy technological influences.
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