How Digital Marketing Is Changing The World of Marketing

The Marketing world is constantly changing and improving every time. There are always new forms of marketing to keep consumers engaged and grow your company’s attention span. For companies to get more attention, they tend to make small changes to their brand to diversify their target with consumers and reach a broader group of consumers. …

Zoom was Ready when the World Needed a Video Conferencing. So What’s Next?

Both in the corporate world and private world, video conferencing has been around much longer than the wide applications implemented during the coronavirus pandemic. Take, for example, FaceTime on an iPhone; years prior to the need for us to communicate via video, we’ve had the option to do so on our smartphones and other devices. …

Future-proofing warehouse space with environmental technology

A disruptive period has proven challenging for many and that’s no different for retailers and their backroom staff. During the 2020 pandemic, we’ve seen shift in purchasing behaviour and consumer demand, which has ultimately obstructed the retail market as we know it. To deal with this mounting pressure, we’ve highlighted how decision makers can future-proof …

Teleradiology platforms with blockchain – the business case

Teleradiology is ripe for blockchain. Healthcare image diagnosis and treatment is based on trust; It could be based on truth. Let’s explore how. Teleradiology, or remote radiology service, is the future of radiology. Information technology has been the genesis of radiology and nuclear medicine. Night-hawk services have changed the future of work for radiology. All …

Can Hydrogen Powered Aircraft Become a Reality?

As part of the effort to decarbonise aviation, it’s often Sustainable Aviation Fuels (SAFs) that receive the attention. They are of course important, and immediately available – which helps. But whilst SAFs can cut carbon today, it has been said that hydrogen could eliminate carbon from aviation in the future. Let’s explore this for a …

Facts to Know about Robotic Process Automation

RPA stands for robotic process automation, which is an automation technology that uses robotics and/or artificial intelligence (AI). RPA is regarded as the future of automation testing, with a distinct methodology and numerous advantages. It differs from the conventional automation method, which is carried out with the help of a test automation tool such as …

Digital Transformation in Energy Sector

Technology has been increasingly adopted by all major industry sectors over the last several years—and the energy industry is no exception. The energy sector has been an early adopter of digital technologies. In the 1970s, power utilities were digital pioneers, using emerging technologies to facilitate grid management and operation. Years ago, companies started by switching …

Making CGP indispensable at a global level: progress, perspectives and what’s next

I initially became an oncologist because, to me, treating cancer provided the biggest opportunity to make a difference for people. I learned quickly that the most valuable tool in treating this disease is knowledge, as each new patient presents with a list of unknowns. An oncologist’s investigations replace those unknowns with data—but the real key …

Four Ways Connected MedTech Will Make Medicine More Precise

Welcome to the Age of Medical Connectivity. Today there are more than 500,000 different types of medical devices—from imaging equipment and POC analyzers to implants and wearables—that are connected directly or indirectly to healthcare databases and networks. The power of these networked devices to turn data into faster, more accurate diagnoses and treatments is overwhelming. …

Leading Constructive Disruption by Embracing Collisions to Reinvent Brand-Building

Brand building has been continually disrupting as the transition to a digital world reshapes consumer engagement with our brands – and it accelerated by about 5 years in 2020.    Traditional TV reach keeps declining…colliding with over-the-top streaming services and connected TV that are growing exponentially – but with few or no ads.   Digital media keeps …