Brand building has been continually disrupting as the transition to a digital world reshapes consumer engagement with our brands – and it accelerated by about 5 years in 2020. Traditional TV reach keeps declining…colliding with over-the-top streaming services and connected TV that are growing exponentially – but with few or no ads. Digital media keeps …
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The Next 40 Years of Emotion AI
Each year, Fortune compiles a list of young leaders that they consider to be among the most influential young leaders for the year. The leaders included on this year’s list certainly set a high bar. I’m especially proud to be listed alongside so many inspiring female leaders, as this year’s 40 under 40 includes more …
Covid Epi Weekly: Harrowing Holidays
It’s hard to imagine a worse confluence. Cases are surging in much of the US. People are tired of the limitations the virus is imposing. Economic harm is real, painful, and persistent. And White House communications have continued to mislead, divide, and deny. Bottom line (almost) up front: there IS one thing that can stop …
The “Five Big Shifts” Coming Next to Clinical Trials
Many today are discussing how clinical trials will look differently after the pandemic. Innovative approaches that had been developed in recent years but were stalled in “experimentation” have been rapidly adopted over 2020 as pandemic counter-measures, and many organizations are now making commitments to embed these approaches into their clinical trial pipelines going forward. These …
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RESOLVING THE EHR TECHNOLOGY BLAME GAME
The value-based care initiative ushered a fundamental push for healthcare providers to satisfy requirements for meaningful use incentives and HIT vendors’ to offer software focused on the interoperability of health information. At that point in time, pitfalls around the actual usability of EHRs were tolerated. Still, years later, a fragmented EHR and HIT system has …
Data Science and Artificial Intelligence: The Life-Saving Technology That Will Transform Healthcare using actionable insights
Artificial Intelligence is called the new nervous system of the healthcare domain. Application of Artificial Intelligence in Health information comprises of training databases for health data, medical data exchange clinical decision support system, creation, and use of knowledge. Medical data and healthcare statistics have now evolved as a separate domain called Health Informatics. Technology aids …